Whitepaper: Research
Research Solution Demo
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RESEARCH
Research
The research tool is designed to monitor and bring to life Web conversations.
By monitoring and analyzing online buzz and word of mouth behavior Yoogli Research helps marketers protect, promote and improve their products and brands. Yoogli Research specializes in "consumer-generated media" (CGM); the millions of consumer opinions and experiences aired in Internet discussion boards, forums, communities, USENET newsgroups, blogs and direct company feedback. Yoogli Research measures the "digital trail" of CGM—regardless of format or source—to provide critical and timely marketing intelligence.
The difference between Yoogli’s research technology and other companies currently in the market is that Yoogli applies its patented class three meaning-based technology which enables the customization of more specific applications for its clients. Companies like Intelliseek use class two keyword search and apply a mathematical formula to their algorithms. Yoogli customizes the tool to best suit its clients’ specific needs and goals. Imagine giving the client the ability to determine real time brand perception from thousands of consumers online!
It’s like having a window on the world that you can open and extract specific product and brand information at any time.